PRADA LAUNCHES NINE SHORT FILMS TO PROMOTE FRAGRANCE

Prada film - South Korea

Prada has become the latest brand to throw its hat into the production ring, launching nine short films on its website that it hopes will connect with consumers.

Prada launches a men’s take on the same notes as the women’s Infusion d’Iris.

Instead of wheeling out the models to advertise the fragrance though it’s commissioned nine young directors from nine leading production houses around the world to each produce a short film instead.

The Italian fashion house plans to combine the pics, which tie in with the launch of its men’s fragrance Infusion d’Homme, into a feature-length pic that will be edited by Pietro Scalia (“American Gangster,” “Black Hawk Down”).

The assembled film will show on the Prada site in September.

Prada execs said the company was looking for a way to “distance itself” from traditional perfume advertising.

Companies are increasingly adopting branded entertainment as a marketing tool to generate interest in their wares.

“We liked the idea of approaching the world of fragrance with a sensory subversion such as ’seeing smell,’ ” said Tomaso Galli, group communications and external relations director of Prada. “The Web is more and more about entertainment, and we wanted to provide a new, fun, easy, noncommercial tool to launch this new product.”

MASCARA WITH BATTERIES?

And why, we ask, does Estee Lauder think this is a good idea?

News that cosmetics behemoth Estée Lauder will be launching a battery-operated, vibrating mascara in the US this summer has caused a wave of eyelash batting the world over.

Decorum dictates that we pass over the imposing legacy of female-orientated appliances that vibrate for no apparent reason, and focus instead on the magnitude that will be bestowed by the melodiously named TurboLash All Effects Motion Mascara.

Its available on July 17th – Retail $30.00

W’ell keep you updated.

For her second fragrance, Mariah Carey wants her consumers to think pink.

Luscious Pink, Carey’s second scent with Elizabeth Arden, is intended to show fans a more intimate look into her world.

“This scent is feminine, flirtatious and fun, and truly reflects where I am in my life now, after an incredible year,” Carey said earlier this week. To be sure, it’s been a whirlwind several months for the singer — with events including her May marriage to 11-year-younger rapper-actor Nick Cannon and a new album, “E=MC2.”

“Elizabeth Arden has been a fantastic partner and the end creation of Luscious Pink is beyond my expectations,” continued Carey. “The response from my fans with my debut scent was overwhelming, and I can’t wait to see what happens with my second Luscious fragrance.”

Paul Smith Rose Eau De Parfum Spray
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MAGIC CREAMThanks to the sell-out reception of the Pro-Collagen Oxygenated Night Cream, Elemis has launched a brand new, calming night cream that uses adaptive technology to cater for your skin’s individual needs. Like the former cream, the Maximum Replenish Night Cream regenerates the skin while you sleep while the skin cells are most receptive.

Elemis Night Care, 30ml/1oz Pro-Collagen Quartz Lift Serum for Women

NAOMI WATTS – NEW FACE OF THIERRY MUGLER

MUGLER’S NEW ANGEL: Oscar nominee Naomi Watts has been picked to be the new face of Thierry Mugler’s Angel fragrance, according to sources. The new advertising will start appearing in magazines in October. Executives at Clarins, parent of Mugler’s fragrance business, could not be reached for comment.

BEAUTY AND THE BOOK

When Sephora opened its first U.S. outpost in 1998, the department store makeup counter suddenly seemed a terribly dated way to shop for wrinkle reducers. Now the beauty giant is dispensing advice that bears a striking resemblance to its inventory—vast, varied, and right on the money. As Sephora: The Ultimate Guide to Makeup, Skin, and Hair from the Beauty Authority hits shelves, author Melissa Schweiger shares her top 10 unexpected beauty tips with ELLE.com.

1) Use eye cream around the lips to keep that area super-moisturized and to help prevent fine lines.
2) After applying bronzer, use the extra powder left on the brush to bronze your ears.
3) I apply a little green eye shadow on the upper lids, right onto the lash line, to really make my eyes pop.
4) Sweep a soft pink blush onto your eyelids to give your whole face a lift.
5) Apply under eye concealer into corners of eyes (that half-moon area) to give your whole face a wakeup call.
6) When in a pinch, I use face cleanser as shaving cream.
7) An old toothbrush with a spritz of hairspray on it works great as an eyebrow groomer.
I use a dry makeup sponge to wipe off my foundation on the apples of my cheeks when I want a natural, no-blush look.
9) If I’m dining out and have left my compact at home, I check my reflection in the knife to see if there are any foreign objects in my teeth.
10) Blue mascara on the tips of lashes make eyes look whiter.

CLAIRE DANES – NEW FACE OF GUCCI

Gucci creative director Frida Giannini commented in a statement, ‘Claire Danes is a modern icon. For me she is one of the most interesting young actresses on the international scene. She is very natural, fresh, and has a carefree attitude which can also be seen in the roles she has chosen. Claire’s sensual, confident beauty and her passionate, independent and strong character embodies today’s Gucci woman.’

JAMES FRANCO – New face of Gucci mens’ fragrance

 Spider-Man star James Franco will front the new Gucci men’s fragrance campaign.

Franco, who played nemesis Harry Osborn to Tobey Maguire’s Spider-Man, will be the face of Gucci by Gucci, and will be seen in advertisements from this autumn.

This will be the first men’s fragrance that the company has launched since the appointment of Frida Giannini as creative director, although a women’s version of Gucci by Gucci debuted last year.

LA MER – $406.00

THE MIRACLE
Even now, it is not entirely clear how Crème de la Mer works. For us schooled in logic, it is something of a jolt to the imagination. But facts are facts and certainly the proof can be seen on the faces of those who use it. In a short time, skin becomes softer, firmer, looks virtually creaseless. Aging lines and pores are noticeably less visible. Even the driest of complexions are healed.

Sensitivities are soothed. And, of course, there are some who insist it has produced astonishing results – as Dr. Max Huber witnessed. No wonder many who have tried every cream available remain steadfast in their devotion to Crème de la Mer. THE SECRET
Crème de la Mer’s Miracle Broth™ is suspended within its extraordinary formula. To activate the broth and release its key ingredients, warm a small amount between your fingertips. As you pat onto clean, dry skin, you will instantly feel the soothing effects of the broth. Smooth over your face, neck, even under the fragile eye area.

Available atStrawberryNET.com



 

Getting the perfect pout.

Add some edge to a sweet, spring look with pale pink matte or semi-matte lips.

Try Stila Long Wearing Lip color in Coquette or get a bit more shimmer with the flecks of gold in NARS Sheer Lipstick, Galaxy Girl.

CHANTECAILLE - Available at eluxury.com and strawberrynet.com

• Ideal for travel; includes three products in airline-approved sizes
• Harvested by hand in the hills of Grasse, France during the month of May
• Rosewater has been used throughout the ages to purify, tone, hydrate, and maintain a clear complexion
• Petals are distilled in artesian well water to produce a soothing, healing, and moisturizing spray
• Can be applied to the face any time during the day as a toner or finishing mist
• Exhilarating, all-natural rose scent
• Completely water-soluble
• 99.9% botanical formula
• No animal testing or animal-derived ingredients
• Set of three, 1.06 fl oz (30 ml) each

Travel Set: ,1x Signs Trt Totality 15g ,1x Lash Artist Mascara 7g – Black,1x Beauty Max Eyeshadow – BU3,2x Signs Dual Trt Mask,1x Bag
Reg $94.79 now 20% off

SKINFLASH RADIANCE BOOSTER PEN
Corrects, highlights, and sculpt. Just one stroke diminishes shadows, fine lines, and imperfections as your skin glows with new radiance. Wear it under or over foundation (even on bare skin!) The result is immediate and long-lasting and the finish is velvety and natural. Infused with ingredient “Biskin” (polymers of marine origin) known for its smoothing properties, SkinFlash is your secret weapon. Available in three skin perfecting shades.

BOTOX- COMING TO A MALL NEAR YOU